Brand Guide

Ongoing branding for Anchor QEA

The brand guide has evolved over the years, but the core of it has stayed the same since 2014. I designed much of the modern branding for Anchor QEA including color choices, use of diagrams and illustrations, typography, and work product layouts. The color choices are taken from Anchor QEA’s primary business as an environmental consulting company: water and the natural environment. As the years went on, it was necessary to cover more and more areas of the brand in specific detail to ensure consistency across products. The illustrated elements (which are primarily used internally) adds some vibe and character to the brand without diminishing its professionalism.